BRANDS DIRECTION
Brand Director Program® is a benchmark in brand building for companies. The program, composed of nine consecutive modules, organizes the process of managing a brand comprehensively throughout its growth.
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The Brand Director Method was designed over a long period of time for specialists seeking to establish a new standard for brand building in companies.
The model establishes nine ordered and consecutive steps, covering the most important branding topics, providing various tools and resources to manage a brand over time and align it with the business, generating real value for the company and its users.
Brand Director® Program is a benchmark in brand building for companies. The program, composed of nine consecutive modules, organizes the process of brand comprehensively throughout its growth. The program, compnine consecutive modules, organizes the process of managin comprehensively throughout its growth.
To make this challenge easier, this Program organizes all the processes into three main areas: Brand Strategy, Brand Identity and Brand Management. Each of these parts lets you understand things clearly, plan how big things should be, and manage to measure
Building a profitable and functional brand is one of the most complex tasks an organization faces. The number of areas, people, and resources involved in this task makes it difficult to fully understand.
Brands Direction Method organizes all the processes involved into three key areas: Strategy, Identity, and Brand Management. Each of these modules allows for clear and linear interpretation, organized sizing, and piecemeal management. Access each module to learn the details and key elements of brand building.
Building a brand that makes money and works well is definitely one of the toughest jobs for any organization. So many different areas, people, and resources are involved, which makes it hard to fully understand and manage everything.
Designed from the company's core business, Brands Direction Program® becomes an essential tool to protect, build and promote one of the organization's most valuable assets.
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Estrategia
BDPº funciona como un tablero de control e información de la marca, una herramienta para tomar desiciones a corto, mediano y largo plazo. Cuenta con diferentes niveles de acceso para el contenido, de manera publica o privada.
Identidad
El programa BDPº se desarrolla en función del negocio principal de empresa. Ayudando asi a proteger, construir y promover uno de los activos más importantes de la organización, y operando en el nivel mas alto de la direccion empresarial.
Gestión
Promueve la cultura de marca dentro de toda la organización, estableciendo guias y parametros para que los colaboradores de distintas areas participen de manera activa en la construcción, cuidado y promocion de la marca.
